I’m a Principal Product Designer focused on designing for growth and AI experiences. Previously at Apple; now leading growth at Stitch Fix.
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I’m a Principal Product Designer focused on designing for growth and AI experiences. Previously at Apple; now leading growth at Stitch Fix.
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Where I've spent the last 8+ years
Where I've spent the last 8+ years
Where I've spent the last 8+ years
HOW I DESIGN
I bring a versatile approach to product design — moving easily between detailed design work and long-term strategy. The through-line is always the same: growth that feels intuitive for users and meaningful for the business.
I bring a versatile approach to product design — moving easily between detailed design work and long-term strategy. The through-line is always the same: growth that feels intuitive for users and meaningful for the business.
Stitch Fix Vision
The first personalized, fully shoppable AI image experience
Stitch Fix Vision
The first personalized, fully shoppable AI image experience
Stitch Fix Vision
The first personalized, fully shoppable AI image experience
Stitch Fix Onboarding
How we redesigned the iconic Stitch Fix quiz for a 10% conversion bump
Stitch Fix Onboarding
How we redesigned the iconic Stitch Fix quiz for a 10% conversion bump
Stitch Fix Onboarding
How we redesigned the iconic Stitch Fix quiz for a 10% conversion bump
Apple
A new way to purchase Apple devices: Coming soon
Apple
A new way to purchase Apple devices: Coming soon
Apple
A new way to purchase Apple devices: Coming soon
Boatsetter App Redesign
Redesigning the peer to peer boat rental experience
Boatsetter App Redesign
Redesigning the peer to peer boat rental experience
Boatsetter App Redesign
Redesigning the peer to peer boat rental experience
What I design
Right now, most of my work sits at the intersection of growth, personalization and AI, designing things like:
From people I've worked with
Kind words from colleagues
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
WHat I design
Right now, most of my work sits at the intersection of growth, personalization, and AI, designing things like:
From people I've worked with
Kind words from colleagues and teammates
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
(01)
"Rachelle is a multi-talented, dependable and all around powerhouse designer."
Michelle Gore
Product Manager at Apple
(02)
"Rachelle's superpower is taking something complicated and making it super easy to understand."
Byron Gronseth
Head of Design at Royal Caribbean
(03)
"Rachelle is an exceptional designer and design partner, and her skill set has led to the successful launch and iteration of several high impact client-facing experiences. She is a fantastic storyteller, especially to an executive audience."
Darin Barnes
Principal Product Designer at Stitch Fix
What I design
Right now, most of my work sits at the intersection of growth, personalization, and AI, designing things like:
MY JOURNEY
8 years refining processes, leading projects, and driving impact through design
My career has taken me from small, fast-moving start-ups to highly structured teams at Apple. That range has shaped my perspective on design and taught me how to tailor the process to fit any challenge.
My career has taken me from small, fast-moving start-ups to highly structured teams at Apple. That range has shaped my perspective on design and taught me how to tailor the process to fit any challenge.
Stitch Fix - Current
Designing for growth and new client experiences
Lead > Principal Product Designer
Apple
Design at scale in the buiness initiatives organization
Product Designer
Boatsetter
Leading design at a small start up team
Senior Product Designer
Royal Caribbean
Leading and scaling a cohesive visual language
Product Designer, Systems
Looking to grow?
Looking to grow?
Happy to chat. Book a call or send me an email.